- THE DARK SIDE EXPOSED -
How 2 Well Known Marketers Became Millionaires And One Almost Unknown Senior Citizen Retired In Luxury
There are of course a multitude of reasons why one person can build massive lists on demand and another person cant. It usually just comes down to methodology.
Today we are going to look at one single list building method that is being used by people you would never suspect of using shortcuts, cheats, and exploits – Are they good business people, or are they terrible cheaters who should be locked away forever? – You Decide.
There Is A Whole Little List Building Underground That You Probably Don’t Even Know About. In This Letter I’m Going To Expose That To You.
I am not providing this information in any attempt to sway or alter your own moral position on the point, and my own moral position on the point is moot as well.
I am simply going to explain to you exactly what some of the biggest list owners on the net are doing, how they are doing it, and what tools they are doing it with.
Before I begin, I want to point out that even though I will give industry specific examples of this tactic in play, it certainly does not in any way mean that everyone in those industries are using the same or similar tactics. There are plenty of people in every niche who play completely by the rules.
The very first thing to wrap your mind around is spam laws. Those laws are not actually very restrictive at all. I’m not lawyer so do your own due diligence.
According to the CAN SPAM (as is most commonly understood)- It isn’t “spam” to basically send everyone on the face of the earth an unsolicited email message, as long as you meet a few criteria.
It only becomes spam if you break the foundational rules of the act (which again, are not really restrictive at all).
My point is this – A lot of people label a lot of emails as spam, but from a strictly legal position, they are not spam and are most often in full and complete compliance with the law.
My reasoning for addresses this specific point first is 2-fold.  To help you get a better understanding that just because your mom calls it spam, doesn’t mean that it’s actually spam  The people who use this method regardless of your own moral position on the point are not considered spammers from a legal perspective. Just to cover my behind – I’ll reiterate… I am not a lawyer, do your own due diligence.
Lets take a little look into the dark side of the solo ad industry first.
I personally buy thousands of clicks per month through solo ads. I love it. It’s fast, easy, and inexpensive targeted advertising – But there is a dark side.
Usually when people think of the dark side of the solo ad industry they think of new guys from under developed countries trying to scam their way into your wallet without ever providing you with anything. – Nothing could be further from the truth.
Most of the people that I have identified as being on the dark side of the solo ad industry are people from the top 5 English speaking countries, and either present themselves as stylish guys, or women ages 23-48.
Let me help you get a simple and common visual just to drive this point home.
When is the last time you ran across a soccer mom with an “internet marketing” list of 20,000 – 70,000 subscribers, yet she has never done any business online other than selling solo ads? It’s silly right? I mean how can you reasonably get a legitimate list of 70,000 internet marketers if you don’t sell an internet marketing related product
When is the last time you saw a sharp dressed young man full of confidence and vigor who has an internet marketing list of 20,000 – 70,000 subscribers yet has never done anything online other than selling solo ads? – Right? No foundational basis for his list to exist.
Ask any of them where they got their list, and the reply will be: I bought solos, I did solo-swaps, I paid for advertising, I have been building my list for years and so on.
I have no doubt that some of these people worked 20 hour days doing list swaps, and spent an easy $1000+ per week for several months buying solo ads from others… Yeah, really, I believe that… Yup. I know lots of people who spend thousands of dollars per week for months and months to build a list just to use for selling solo ads. No wait – I actually don’t know anyone like that at all.
So – How did they do it?
Creativity of course! Didn’t you know that there are list brokers who can sell you massive lists of email addresses targeted to just about any niche?
Data mining is big business for a reason. That’s why banks, the dmv, department stores, credit card companies, and just about every other business you would never suspect is gathering information on you and selling it asks you all of those personal questions along with your email address.
The “dark side” solo ad seller isn’t afraid to do a google search for list brokers and buy a list of niche targeted email addresses (complete with names and other identifying information).
Now that he has this awesome fresh new list purchased from a legitimate and legal business, what is he supposed to do with it? None of the major autoresponder companies allow you to just buy a list and upload it… Right?
Actually, that would be wrong. Sure they do. They just seem to use the CYB (cover your butt) method.
As long as they have strong plausible deniability, they don’t care how you get people on your list because they are going to charge you for every single one of them.
If you just get stupid about it and try to subscribe thousands of email addresses into your account using proxies, that isn’t going to work, that doesn’t give them any real deniability so you would lose your account FAST doing it that way.
There is a way to upload any list to the major autoresponder providers without having to worry about their system sending confirmation emails.
I’ll come back to this part later because I know that right now you’re sitting there thinking to yourself “it would be crazy to upload 1000’s of emails into a place like Aweber or Getresponse because you you have to pay for all of those subscribers, and that list of people doesn’t even know you.”
Well, actually it makes perfect sense when you have a little “dark side” system in place.
Here’s how they do it…(well, an illustration of how they do it)
What have they achieved at this point? – They have a list of people clicking through their offers, and they have deleted all of the ones who unsubscribed or didn’t click through.
So right this moment, they now have a fully functional, active, and very clean list. And because most people didn’t click through and were deleted, their actual autoresponder cost is extremely low.
And the process continues daily…
New people are being “subscribed” into a new list, mail is going, non-responsive emails are being removed and the cycle continues.
This is how some people do it – They have a constant list growth and a highly active list. They do not get nearly as many bounces or complaints as you might imagine because they are buying niche specific lists to work with in the first place.
This is where the phrase: Churn and Burn was originally coined.
Pretty slick stuff. The dark-side solo ad seller is able to easily fill as many orders as he gets, and the people (like me) who are paying for those solo ads are actually getting exactly what we paid for… Real and targeted subscribers because the solo seller actually filtered out the bad ones at his own risk.
Let’s break it down a bit with an example.
A reasonably popular solo ad seller who is active on all of the major solo ad platforms can comfortably sell 7,000 – 8,000 clicks per week.
With an average fee of $0.40 per click, he is pulling in $2,800 – $3,200 per week in sales. Not a bad income for someone who has never done any business on the internet other than selling solo ads.
Of course he doesn’t get to keep all of that – He’s running a business and has associated business expenses.
For example, he might be spending about $500 per week on a highly targeted list feed from a reputable data dealer.
And he might be spending another $150 per week in autoresponder fees (running his list somewhere in the 75,000 subscribers range.
Finally, he might be spending around $200 per week in mass upload expenses.
He may also be spending about $10 per month (per box if using multiples) for a physical mail box at one of the big providers.
So, he has an outgoing expense index of around $850 per week, and he’s making around $3,000 per week, so he’s turning a solid $2,000 per week profit, week after week.
$2,000 per week isn’t going to make you rich, but it does put you into a 6-figure per year income range, which means he doesn’t have to waste his time on a real-job.
He’s able to do basically all of his daily work in about 2 hours per day… 2 Hour work day for a 6-figure income… hhhmmmm.
So what is his risk level? – Well, he doesn’t appear to actually be doing anything illegal, so that level of risk doesn’t exist for him, but he is certainly breaking some rules.
The autoresponder company TOS is very clear that he isn’t allowed to do what he’s doing, so his only apparent risk is in losing his autoresponder account.
It seems clear that he isn’t going to put his $2000 profit per week income in jeopardy – That just wouldn’t make sense, so how does he cover his exposure to minimize risk and almost entirely negate the risk of losing his entire income all at once?
Simple – He diversifies.
Using Aweber and Getresponse as examples….
Both of those places basically just require that you have a paypal account to pay your monthly fees with.
Paypal allows you to use 5 email addresses to pay for goods and services through your account with them.
With these 5 paypal email addresses he can buy 5 accounts each at both providers, so now he has 10 accounts at his disposal and on demand.
So in our example above where he was running 75,000 subscribers through one account, now imagine if he had broken that down into 5 separate accounts.
That means 15,000 subscribers on average per account… Really not enough to raise any eyebrows, and he has 5 additional accounts waiting or readily available as backups just in case he loses an account or two from getting sloppy.
If he somehow managed to burn through all 10 accounts, he can easily just go back into his paypal account and delete the 5 old/burned email addresses, replace them with new ones, and he’s all set to do it all again.
Now that you have read all of the way to this point – You are probably thinking one of two things.
Either way – It’s a moral position, and as I mentioned earlier, this letter is simply exposing an established model and has nothing to do with my, or your moral position in the matter.
–Want to look into how a guy became a well known guru in the CPA industry using that exact same structure, then parlayed his measly $100,000 per year income into a multi-million dollar empire?
–Or would you prefer I tell you about a lady who started off using this method, then converted over to “regular” paid advertising and went on to become one of the largest and most well known female internet marketers on the internet?
–Maybe I should just tell you about the old geezer who was living off of a tiny social security check and in less than 18 months sold his site/list on flippa and made enough money to really retire in style on?
I’M GOING TO COME BACK TO THESE GUYS A BIT LATER
I guess I could just quietly lurk around and watch what you do with this information and then write an ebook about how you became a 6 or 7 figure earner without ever saying your name… Do you think that you would know that I was talking about you?
I know that the thousands of people who are quietly using this same method to varying degrees are cringing right now.
Not because they are afraid I will identify them. They could care less. No, they cringe because I just exposed their entire core business operations and walked you through how easy it is to mimic if you were inclined to do so.
I’m guessing that over time you have probably bought your fair share of “make money” type of products… Right?
And I’m also guessing that none of those products you bought ever actually made you any money… Right?
And my big final guess is that you may be sitting there thinking to yourself you just got a full method laid out right in front of you for free that is 100x more valuable than all of the make-money products you have ever bought, combined… Right?
If my guess was right on that last one…. You’re Welcome!
Just remember – I have simply publically exposed an existing model. I didn’t think of it, I don’t get to take any credit for it – I simply told you what some people are doing and how they are doing it.
The only thing I haven’t told you about is the core tool that they all use… Up to this point I just wasn’t sure if I wanted to go that deep.
But after reading my own little article up to this point- I’m thinking that I went this far, so I may as well go ahead and go all of the way for you.
Just from reading this far you can already tell that I like to tell stories. I enjoy it. So before I give you specific details on the tool they are using to achieve this, I want to tell you a little story that I like to call“The Epic Fail!”
…and the story begins with an internet marketer who knew far less than he thought he did, and did far worse than he thought he could.
There was a marketer who thought he understood the process that I previously described to you.
He thought it was the most amazing thing ever. His mind was reeling with possibilities and felt a surge of personal power because of having this secret information that was beyond anything he could have ever imagined.
So he built a software program. In his mind, this software was the answer to all marketers list building problems, so he promptly put a $2,500 price tag on it.
Word indeed spread throughout the underground list building society. Inexperienced list builders of all ages in all parts around the globe managed to scrape up the $2,500 to buy this amazing and powerful software.
The marketer felt like he had won the lottery! Over 100 people rushed to his highly polished website and hurried to submit their order before he reached 100 sales and closed the doors forever.
Everyone was happy. The marketer made more money in the course of a week than he had made combined in the last 10 years of his life.
The buyers were ecstatic because they finally had a way to break the chains of financial oppression and begin living the life and life style of their dreams.
The marketer, having never really made any significant amount of money before went on extravagant spending sprees buying all of the things he had dreamed of for so long.
It was a great time – The internet finally paid off big for him!
His customers were excited as well – They were taking time and care to make absolute certain that they setup everything exactly according to instruction.
And then it all came crashing down.
Those buyers were losing their autoresponder accounts within a day or two of using the software, and some were even causing their customers to lose their autoresponder accounts as well.
They were upset, wanted refunds, but the seller couldn’t give them refunds, a large portion of the money was already gone.
Things spiraled down from there. A lot of people lost a lot of money, the seller lost the reputation he had spent years building. It was all very sad to witness.
Wondering what really went so terribly wrong? – The seller made the crucial error of thinking that cheating and proxies were all he and his customers needed.
Since this is all ancient history in internet terms (over 6 months ago), I’m going to go ahead and walk you through what he taught his “students” as well as exactly what his software did. The two are intermingled, so it wont take long.
For the record – I have personally been victimized by this tactic multiple times, and because some people are still using it, I have no doubt I will be ripped off again because of it.
Here we go…
The software made it so that the user could point it at any aweber or getresponse web form regardless of who owned that opt-in form, and the software would “subscribe” someone from the users purchased list into the target autoresponder opt-in form.
The users were taught to use the software to point the “subscribers” to the lists of the person buying the solo ads, and the users were taught that since they were using the software to send “subscribers” directly into other peoples lists that they could and should buy the cheapest scraped lists they could find.
[Side note* I actually saw a wso where a guy was clearly using that dangerous software and method offering to “build your list” for you… Fortunately it didn’t look like many people were going for it.]
The users were of course instructed to use proxies so that the autoresponder company wouldn’t know what was happening.
Just so that we’re clear – Absolutely everything about that method is stupid on the highest level, and underhanded on the lowest level.
But if you buy solo ads, odds are extremely high that you have had this happen to you too.
Tell me if this sounds familiar…
You go to your favorite solo-ad directory and look through all of the sellers to find one that has a lot of great reviews, and a reasonable price.
You place your order, you send your swipe file to him, and you wait… Then you notice that you are getting an almost perfect 50% conversion ratio! That’s great… Right?
You also notice that your autoreply message that went out to all of those fresh new subscribers had a higher than normal bounce rate, and oddly enough a few people even clicked on the complaint button.
And then something really weird start’s happening – You start getting angry messages from people threatening you and telling you to never email them again because they don’t know you, didn’t sign up for anything and have no interest in hearing from you again… And they don’t know what the unsubscribe link on the bottom of your email even means.
What happened? There is no logical explanation… Right?
Well of course there is!… The person who sold you those clicks is basicallyjust subscribing random email addresses to your list so that it looks like he filled your solo ad order, while in reality, you received pretty much Nothing for your money.
What is really really bad is that if you end up getting too many of those types of “subscribers” and we all know that the seller is using proxies, you could lose your account without warning.
Do you see the difference between what those successful people are doing and the people using that clueless marketers software is doing? – It’s a really massive difference.
There are in fact quite a lot of people still using that dangerous software – I used to buy solo ads in minimum 1000 click packages, but because of that software it’s dangerous to do that now.
I almost lost my account on a few occasions because my solo ad provider loaded my account with a bunch of scraped email addresses and used proxies.
So now, I rarely ever buy click packages larger than 100… Just in case the seller is using that dangerous software, the damage he does will be small enough to be absorbed by the other ads that are also being delivered.
Do you see what I mean?… Using his software (the dangerous software)
You buy crap lists (terrible idea) – Then you use proxies (terrible idea) – Then you use the software, the crappy list, and the useless proxies to subscribe those garbage email addresses into someone else’s autoresponder (terrible idea that can financially devastate the victim).
Now you know the difference between what the successful people are doing and the unsuccessful people are doing using a slight variation of the same underground method.
So what software do the successful ones use? – Well, before I tell you what it is, let me explain what it does.
There are two vital aspects to the software, and two intermingled vital aspects to the user.
#1 - The software doesn’t subscribe anyone to someone else’s list. It subscribes them to your own list.
#2 - The software doesn’t use proxies, it uses regular web traffic that can be picked up in abundance for next to no cost.
#1 - The quality of list you use makes the difference between long term sustained success and having to change your name every week because people hate you (a.k.a., failure).
#2 - The traffic you use that causes the subscription process to occur has to be a specific type of traffic. It’s easy to find and abundant, but it’s still a specific traffic type and without it you’ll crash and burn.
In case you didn’t figure it out already, the software works like this…
1- You upload a special secret script along with your opt-in form (the 2 are intertwined)
2- You upload your list of “subscribers” (the list of leads you purchased from a reputable dealer).
3- You send special traffic to your opt-in page.
The traffic triggers the opt-in form, and the opt-in form triggers the script, and the script triggers the list.
The end result is that the people/email addresses in your list become subscribed to your autoresponder in such a way that is non-offensive and undetectable to the autoresponder company, so your list grows at a speed directly related to the flow of traffic you are sending to it. And most importantly it’s all safe and realistic.
Now you know how it all works – You have a complete overview of how smart people are doing it, and how dumb people are doing it.
You also, at this point either love or hate the idea of it on either or both variations of this method.
If you fall into the hate-it group… You’re welcome! Now you know what those sneaky little rodents are doing, and you know how they are doing it, which means that you’ll know what’s going on if you buy a solo ad and it happens to you (at least from the bad method anyway) and you’ll be able to publically call them out on it and send them back into hiding or changing their name.
If you fall into the love-it group… You’re welcome! Now you know how to setup, buildup and run your own little 6-figure income business in a really easy way and how to do it properly so that you are providing a real service to people instead of bringing them harm.
Lets revisit how some of those successful people have done it….
–The CPA guy who turned into a millionaire, he didn’t perform a service for anyone. He didn’t sell solo ads.
He simply built his own niche targeted lists, weeded out non-clickers daily, and sent out niche specific cpa ads to his various niche lists daily (2-3 times per day actually).
Once he was making decent money in the CPA market he started selling how-to manuals, and because he was able to prove that he really was making big money in CPA all of the big marketers jumped in to promote his product for him.
So ultimately between his cpa income, and his newly found internet marketing friends, he makes a ton of money lying to people in his how-to courses because he doesn’t really tell them what he’s actually doing, and he has built a list of 100’s of 1000’s of people who click through his ads daily.
He does offer an extremely expensive personal coaching course (in his internet marketing side of the business) so maybe the people that buy his $15,000-$25,000 private coaching program actually get told how he builds his hyper-active mailing lists… But I doubt it.
– The lady who converted over to paid advertising and became a seriously well known internet marketer, she actually did provide solo ads (using various names) and used a pass-through script so that any time someone signed up for a free gift from one of the people who paid her for a solo ad, that same person went into another of her lists that she used exclusively for affiliate marketing.
It was quite brilliant – She let other people pay her to send mail, then she scraped off only the hyper-active ones, then immediately sent them affiliate offers and ended up cashing in big time.
She went on to write a couple of ebooks, and since as an affiliate she had sold a lot of products for a lot of marketers, she had a massive number of marketers reciprocating and ended up making a huge amount of money as an internet marketer.
So much money in fact that she didn’t need to do the grunt-work involved in this type of list building anymore, and ended up just using paid traffic to continue to fuel her IM business. The rest is history.
– The old geezer. His spin was that he would fill a blog with content and then associate an email list that he had built using this same method. Once he had several thousand active people on his list he would turn around and sell his blog and list on flippa.
He sold quite a few and then ended up landing a huge sale for one of his sites/lists.
He wrote an ebook about flipping blogs after that (never told people exactly how he was building those lists – just skirted the issue), the book did ok but he had no need or inclination to really enter the IM niche so he just sort of faded away after a few months of attention in the IM industry.
As for the exact software that they all used to achieve these end results – they didn’t pay $2,500 for theirs. They paid far less than that.
Ironic isn’t it? A group of people paid $2,500 for the ultimate list solution and ended up with the ultimate Epic Fail solution, and another group paid less than $100 and used their heads and ended up with mega-businesses some worth multiple millions of dollars. Odd how the worlds works sometimes.
My own personal reason for buying this software – I wanted a way to manage my autoresponder account more easily.
For example, over the years I have setup tons of lists within my account to do various promotions, but those promotions are long since gone, yet my autoresponder company doesn’t give me a way to merge those lists together or into a master list.
So I bought the software so that I could pull in all of the email addresses from my autoresponder, save/merge them into a single file removing all duplicates, and then upload that single file into a fresh new list in my autoresponder account.
Once I have done that, I can now go in and delete all of those old random lists that were full of duplicates cluttering up my account and driving my monthly fee through the roof, so that now I have them all in a single clean list.
The obvious affect is that now my account is much more manageable and free of clutter, and the side effect is that there are no more duplicates, so my autoresponder monthly fee goes down, yet I still have 100% of the email addresses.
I know that at this point if you fell into the love-it group it’s killing you to find out how you can get your hands on this super secret software that has been responsible for creating millionaires and held secret by the super-elite in the list building and internet marketing world.
Well, on that point I have bad news and good news.
The bad news is that it isn’t my product, I didn’t build it, I get no credit for having made millionaires. I really would have liked to be able to boldly state that my own invention made people rich, gave them the lives that most people can only dream of… Yeah, I would have loved to have been that guy.
The good news is that I can get it for you! The guy who owns/created this software actually retired several years ago at the ripe old age of 33. He lives in a small country surrounded by a bunch of little islands, and at this point he uses the internet only for surfing, email, and skype, and only when the weather is bad and he’s stuck indoors for the day.
But the next best thing to “being the guy” is being the guy who “knows the guy” personally and has unrestricted direct access to him…. I’m that guy.
Hover your mouse over the various level details for more information.
BONUSES AND PERKS…
NOW OR NEVER – MAKE YOUR DECISION
This actually is one of those now-or-never situations because I have absolutely no idea how long ******* is going to allow me to sell this software. No pressure though. Maybe it will be here tomorrow, maybe not. Once it’s closed, it’s closed and there isn’t going to be a thing in the world I can do about it. So if you have to wait until next payday, I’ll root for you, but I’ll make you no promises that it’s still going to be available.
Additionally – Just to make sure we are all on the same page here, I am not promising, offering, or guaranteeing you success or income on any level or in any way. I am simply making a tool available to you, and that tool is guaranteed to function as described.
Refund policy: Officially- There isn’t one. He isn’t even interested in selling this, I simply twisted his arm to get him to agree to it, so he isn’t going to be giving any refunds because it all works exactly as described. I on the other hand will offer a guarantee (only for the $27 version – no other version). If the software doesn’t do exactly what it’s supposed to do then I’ll refund you out of my own pocket for up to 30 days.
Support: Officially- None. He isn’t going to be sitting in front of the computer waiting for people to contact him because they can’t figure out how to upload a script. On the other hand, I spend a lot of time in front of the computer and don’t mind helping out at all.
So if you need help in understanding how to configure and upload so that it works like it’s supposed to, I’m happy to help you out. However I will not teach you how to build a business with it – That part is completely up to you.